body {
    background: #000;
}
.box {
    display: flex;
    justify-content: center;
    align-items: center;
    height: 100vh;
}

.box-tran {
    position: relative;
    width: 300px;
    height: 300px;
    background: #525252;
    border-radius: 30px;
}

.box-tran::before {
    content: '';
    display: block;
    position: absolute;
    width: 0%;
    height: 30px;
    background: #fff;
    top: -90px;
    left: -100%;
    transition: all 1s;
    transition-timing-function: ease-in;
}

.box-tran:hover::before {
    width: 300%;
}

.box-text {
    height: 100%;
    display: flex;
    justify-content: center;
    align-items: center;
    color: #10ac1d;
    font-size: 2em;
    opacity: 0;
    transition: .4s 1s;
    cursor: default;
    user-select: none;
}

.box-text:hover {
    opacity: 1;
}